How BlogHer Took My Fizzled Out Post To 21,000+ Views

jaws4242Success Stories, Tips & Tricks34 Comments

As I am writing this, my post is the most popular on BlogHer.com.  This is a post that had barely ignited, and then fizzled on my own site, but was featured by BlogHer and took on a life of its own.  This is definitely a testament to the power of BlogHer.

It drives me nuts when people share stories about increased traffic, shares, or going viral with no stats, so I am going to lay it all out for you here, and you can judge for yourself.

How BlogHer Took My Fizzled Out Post To 21000 Views - As I am writing this, my post is the most popular on BlogHer.com. This is a post that had barely ignited, and then fizzled on my own site, but was featured by BlogHer and took on a life of its own. This is definitely a testament to the power of BlogHer.

 

 

Thursday, August 7th, 2014 – I posted Playroom Organization For Moms Who Hate Toys, Playing and Pinterest on my personal blog, Pecked To Death By Chickens.  It’s a short post made up mostly of silly/sarcastic photos of how I would like to label my kid’s playroom toy bins.  I cross posted it to my BlogHer blog the same day.

Playroom Bin - trains

 

Thursday, August 7th, 2014 – I promoted the piece via Facebook, Google+, Pinterest and Twitter.  I also stumbled it.

Sunday, August 10th – I was at 265 page views for this post on my blog by the end of the day three days after posting it. (yawn)

Monday, August 18th – I’d had another 168 page views since August 10th, but it was rapidly declining, with only 7 page views on August 18th.  My cross post on BlogHer had over 500 views, so the same post on BlogHer had managed to meet and exceed the views I was getting from my own readers.  Still, nothing too exciting.

Tuesday, August 19th – The Family section editor at BlogHer contacted me to let me know that they were featuring my post. They tweeted about it, and gave it a photo to make it look pretty.  They also featured it prominently in the Family section and on the home page — all typical stuff when they feature your post.  They also gave it a slight title tweak, changing it to: 11 Ways to Organize Your Playroom for Moms Who Hate Toys, Playing and Pinterest.  By the end of the day, the BlogHer post had several thousand views.  I only had one page view for this post on my own blog that day.

Wednesday, August 20th – After one day featured, things were really taking off for my post on BlogHer, and BlogHer shared it on Facebook.  The post became one of the most popular on the site (for that day), and total views on BlogHer jumped past 10,000.  I also had 699 page views of the post on my own site that day – most from Facebook referrals.  My theory is that the trickle of people who read the post on BlogHer AND also decided to come over to my site (a small portion of the BlogHer readers, but still significant), came over without having shared my post from BlogHer, and a number of them probably shared it directly from my site on Facebook, causing a little surge in traffic from Facebook directly to my site.

Thursday, August 21st – As I write this post, my post has over 21,000 reads on BlogHer, and the same post on my site has over 2,000 views.   The post has been shared over 4,100 times on Facebook directly from BlogHer, and over 400 times from readers on my site.  The post has ranked as the most popular post on BlogHer for the last few days as I write this.  At some point, I think they remove it from the popular rankings to make room for new stuff, but I took a picture to remember it by!

Most Popular BlogHer

It probably isn’t what most people would call viral, but it IS mini-viral compared to most of my posts and definitely gave me a nice little traffic bump with zero extra effort. I’m not writing this to brag, (well actually most of what I write is to brag), but the moral here is that BlogHer can really rock your EXPOSURE and TRAFFIC, and should definitely be part of your strategy if those are your goals.  I already had a lot of respect for BlogHer, but was still surprised about what they could do for a fizzled out little post on my site that I was already starting to forget about.

For my recipe for how I got syndicated featured on BlogHer, check out Susan’s Recipe For BlogHer Syndication

For the inside scoop on getting featured on BlogHer, getting syndicated, BlogHer benefits and more, check out my interview with Rita Arens, Deputy Editor at BlogHer.

Don’t have a BlogHer blog yet?  Check out this tutorial from The Blogging Betties: How To Build A #BlogHer Blog

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jaws4242

34 Comments on “How BlogHer Took My Fizzled Out Post To 21,000+ Views”

  1. This was exquisitely clear. Thank you for such clarity. I will work harder on BlogHer as a result and wish you even greater success. Thank you so much for the tips.

  2. This was really eye-opening! I am fairly new to this however and I keep hearing that “comments are where it’s at.” Views, Visits all nice but supposedly it’s the reader interaction (which comments are indicative of?) that will point to long term engagement. I was wondering what your thoughts (or anyone else’s) were on that. And what was your comment surge on that post versus typical comments on your post? This was rrly well-written and presented in a nice, concretely understandable way, especially for someone like me who detests math and numbers! Thank you.
    Stephanie

    1. I’d say shares is a big one too – if people are sharing on social media, they are engaging in a different way by bringing other people in. If I look at all 4 of my BlogHer posts in the Blogging and Social Media category to date, this is how ti shakes out (keep in mind that with comments, a lot of them are my responses to people too).
      1) All non-featured/non-syndicated posts in this category = less than 100 reads, 2 or less shares, 2 or less comments
      2) Featured Post 1 = 4678 reads, 112 shares direct from BlogHer post, 24 comments
      3) Featured Post 2 = 7668 reads, 45 shares direct from BlogHer post, 17 comments
      4) Original (Paid) Post = 1204 reads, 70 shares direct from BlogHer post, 34 comments

      Interesting since my paid post had the least reads, but the most comment engagement and more shares than the won read 7000+ times.

  3. Thank you for this post, Susan! It’s hard enough trying to come up with material (and the time to write it!) but blogging is so much more than that if you’re looking to get exposure. I started a blog calendar for myself so I can remember which days I need to participate in which sites and which I should visit daily. It’s been really helpful having an organized schedule of the websites I want to visit and participate in. I also try to log my favorite blogs on my BlogLovin’ feed so I don’t miss any! I actually started “really” paying attention to BlogHer when you linked your post about the 10 Ten Posts you’ve seen this year and mine was one of yours….I started seeing hits from BlogHer on my site (thank you for that btw! So cool!)
    Loving this site- keep ’em coming!

    1. A LOT of my features are things that I have already posted on my blog. There are very few things I post that are NOT submitted to BlogHer and other sites that take already published stuff. I had to do the same thing – set a schedule so I was paying attention to the sites I wanted to pay attention to, otherwise you get pulled in 50 directions. Glad BlogHer is working for you!

    1. Great question!! I spent several hours trying to do this when I first used BlogHer. The only posts that get a photo added on the section page previews are those BlogHer has featured and syndicated, so there is no way to do it otherwise. You can add pictured IN your post though. I will go find it and comment/share for you. Cheers!

  4. Excellent Susan & well deserved!!! I’m learning so much from your wonderful site here! About ten days ago, I submitted a post to BlogHer for the very first time and am waiting/hoping to hear back. It’s thanks to you and all the great posts on Beyond Your Blog that encouraged and enabled me to do it. I greatly appreciate your informative posts! Thank you!

    1. Marcia – did you submit a pitch or post something? I just submitted several for syndication as well. Rita said in our interview that if you haven’t heard back in 4-6 weeks, they are probably not going to use it, just to give us an idea. Good luck and if you don’t hear back, keep trying! It could just be a matter of fitting in with their calendar of topics, being unique from something recently published etc. Cheers!

  5. I always fear that cross-posting to BlogHer is going to result in my blog being penalized by Google for duplicate content. Does anyone have any hard knowledge about this? Are there best practices to avoid having this happen (post only part of the post and then link out to your site, etc.)? Thanks.

    1. Someone asked this on my post about BlogHer syndication too. I reached out to BlogHer and this was my response on the other thread: I have not had a problem, but I reached out to BlogHer on this one. They said that Google has been known to penalize sites that do a lot of
      cross-posting, however, they haven’t seen this happen yet with cross-posting to BlogHer.com because they are a reliable site with a high ranking. Google does decide which site gets priority for the individual cross-posted piece, and that is often BlogHer (you would get the same result with Huffpost probably) because
      of their site ranking but the blogger’s site, in general, hasn’t been penalized overall.

      When their editors feature a piece, they always change the topic to help with search engine ranking and confusion. They also recommend that the blogger
      include a link at the bottom of the post that says “Originally published on XXXXX”.

      Another option might be to just put your teasers on BlogHer with a link back to your own site, so there is no duplication. Rita said in our interview that they are fine with people doing that. Just a thought if you decide not to cross post. Hope this helps!!

  6. Wow! That’s awesome and good to know. I have kinda let my cross posts to BlogHer fade out, maybe I should restart it? Thanks for the honesty as well, sometimes it’s so hard to get the details from people.

  7. Good info.. wonder if there is a BlogHim out there somewhere? Actually there are a couple sites that I have been working with to help get my voice hear and one day maybe thousands of views. Thanks for sharing the tips.

  8. That’s exciting stuff! I love reading stories like this – regardless of what the topic is blogging or some other venture, I love hearing about the milestones people achieve. And I LOVE me some stats.

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  11. I have been featured a few times and continue to get a few stragglers to my site. I didn’t have near as many hits on either my blog her or my site but it was my first major post. People stop me in the street to talk about it or post things on my personal fb wall regarding it. I would love to have your success! Congratulations.

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  13. I love how it seems like you let it go and then the community took over. Question – When you were featured did you also promote your Blogher feature on your own social media or even within your group of friends or did you kind of let Blogher take over at that point? Thanks! I’ve found so many useful articles on your site in recent weeks!

  14. Marina, I did promote it on my own social channels, but the spike I had already done that when it was on my own blog with not much success. I believe they put this in their newsletter and promoted on social media and lots of shares came from that. Cheers!

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  16. I’ve written a personal essay on my experience with infertility/IVF. I’m having the darndest time getting it published and I’m about to say screw it and post to my own blog (just hoped it’d reach more people going with a “traditional” pub). I was exploring BlogHer and wondering what it was all about and stumbled upon your post. I think you’re also a fellow #binders member 🙂 Thanks for the incite and I’ll strongly consider going this route!

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