I can’t tell you how many stories I hear about posts on personal blogs that are much more successful when published by a magazine/aggregate site. This is one of the many benefits of submitting your writing. Even if you have a large readership on your personal blog, publishing your writing elsewhere can often tap into brand new audiences that your personal blog would never have reached on its own.
I wrote a post about how How BlogHer Took My Fizzled Out Post to 21,000+ Views. Since the post, that number has climbed to close to 30,000. Whether this is a big number to you or not, 30,000 extra eyes on your writing is nothing to sneeze at for most of us. It took me about 3 minutes to cross-post the post in question to BlogHer and was way beyond worth my time. While all of my BlogHer posts have not performed quite that well, it is fairly often that something I write does better there than it does on my personal blog. I also enjoy some residual traffic and follows for my more popular posts on BlogHer.
I hear similar stories all the time. Elaine Alguire, Writer and Photographer at The Miss-Elaine-ous Life shared her story of a similar experience:
“During Thanksgiving weekend of last year my post “10 Reasons Why NOT to do Elf on the Shelf” went live on Bon Bon Break. I wrote the post in just a few minutes because it was really easy for me to think of reasons why I should stop the tradition. I was excited to see that the post was doing pretty well and during the first few days of the post going up I continued to check the site for shares, comments, etc. In one day the post was shared on Facebook over 4,000 times and overall it was shared on social media over 7,000 times. Although many people would not consider this viral, it was the most anything I written had been shared (that I know of). It was pretty cool to watch the number go up and up. My husband’s co-worker found the post through Facebook and then realized after she read it, that I was the writer. She told him she was seeing it all over the place! It is a great feeling to think that so many people were reading and hopefully enjoying my writing.”
I asked Editor-in-Chief Val Curtis at BonBon Break for her thoughts on this type of success for bloggers who may not be seeing the same level of readership/shares for pieces on their personal blogs.